Design is thinking made visibleSaul Bass
Surely every great design story begins with an even better story. Design being the lasting impression of your story, it needs to be interpreted and translated well. Design is what speaks and represents your brand when you’re not there to defend it. WHY NOT GET IT RIGHT!! Great design has an even greater impact on your brand. Be it website, brand or logo design these elements are intertwined and all help in creating lasting impressions for your brand.
Here are a few impacts of great design on your brand.
- A good design grabs attention
A good logo can quickly grab attention and communicate a brand’s core values in an interesting way. The people that view the brand have a “short attention span” – that which causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company/brand.
- It’s the foundation of your brand identity
Successful branding is about telling a story that will influence customers’ emotions. It serves as the foundation for the entire narrative on which the brand is built.
Colours, tones, fonts all of this is determined by the story you’re trying to tell, and your logo, brand design and or website design sets the stage for this story.
These elements will later translate from your logo onto all of your branding materials letterheads, business cards, landing pages. All these combined in turn create a concrete, marketable brand identity.
- It Fosters Brand Loyalty
“Consumers crave consistency.” As your brand grows, your logo, corporate colours are going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible. Trust is built on a well-designed logo, and brand loyalty is quick to follow. Once they like your services and can easily identify you, your customers are going to seek you out again and again.
- It’s Memorable
What the audience sees is what leads them to your brand. connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel. A good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.
- Attracting New and Keeping Customers
A powerful logo can leave a lasting impression and become a symbol that others associate with. Your logo builds an image and a brand that is greater than your individual identity. Competitors will always try to tempt your customers away. If your brand and your logo are solid and meaningful, your customers will think twice about leaving you. These benefits will boost your business and your confidence, so consider developing a logo and identity as soon as possible.
Hoping this helps with companies starting up and any other companies looking into rebranding. Remember like Steve Jobs said, “design is not just what it looks like and feels like. Design is how it works.”
We practice Good Design.